Determining an H1:
- Ensure it pertains to the customer’s location and their business, as opposed to including the customer’s branded name.
- Example: North Lake Tahoe Vacation Rentals (Tahoe Moon)
- Example: Luxury Nashville Vacation Rentals (Playlist Properties)
- Example: The Best Big Sky Lodging (The Wilson Hotel).
- Reference the targetted keywords in WebCEO
- Navigate to the customer project > Site Health > Landing Page SEO > All Pages Overview.
- Click the home page for all associated KWs and their ranking, as well as where on the page the KW is being used and should be used:
- Review the terms being tracked for the homepage and evaluate (based on the customer’s business) whether or not one of those would be a good fit.
- Make sure the H1 and the Title Tag are two different variations of the targetted keyword, which provides an increased chance to better optimize for more than 1 search term.
- Example: Tahoe Moon’s H1 contains “North Lake Tahoe Vacation Rentals” and the Title Tag is “The Perfect North Lake Tahoe Rentals”.
- As you’re making updates per customer, ensure you have the WebCEO account open and put in a private Journal of Event containing the former H1 and the updated one. This way, there is appropriate tracking for each customer.
Internal Linking:
- In general, internal linking provides search engines with a better understanding and ranks the website better based on what’s being linked.
- By giving search engine crawlers links to follow along with descriptive anchor text, it indicates to those crawlers which site pages are the most important, as well as provides additional context for the page content.
- Example: “Newport Beach house rentals” links to the all properties page (Burr White).
- When linking pages, include the most direct link possible.
- For example, if the link on the page is /our-properties without a trailing backslash and it redirects to /all-properties/, it’ll cause search engines to follow the redirects instead of going directly to the page.