About
Vacation Guides are used for lead generation for our clients.
Resources
You will use the client’s completed questionnaire, info on their website and info from your Vacation Guide Call to create the Vacation Guide. You will also need to conduct a little bit of research to fill in where needed. Great resources include the local Convention & Visitors Bureau, Chamber of Commerce, the state Travel Bureau and TripAdvisor, etc. If you don’t have a copy of the Vacation Guide, ask the Customer Experience Manager.
How to Write a Vacation Guide
The following are basic sections that typically appear in a Vacation Guide. Feel free to create new sections when appropriate or at a client’s request. You can also combine sections or delete subheads within a section if needed.
Each section will include a brief introduction followed by listings of business names and either their website or phone number (if they don’t have a website). Ie:
Need inspiration? Check out these Vacation Guides on Drive.
https://drive.google.com/drive/u/0/folders/0Bzi5oo0RB3A4Vy1uanQwYlBoTnc
For Reference
Link to Completed Vacation Guide for Reference
Basic Vacation Guide Template
Title: Your Vacation Guide to ___________________ (XYZ Area)
I. Intro
200-250 words
1st paragraph should introduce the area, what’s unique, why people should visit. Put the readers “there.” Make them want to go there.
2nd paragraph should introduce the inn/bnb/VR. Give an overview and add interesting details that explain to readers why it’s the perfect home away from home.
II. Outdoor Recreation
Brief intro (50 words or so)
Hiking, Biking & Kayaking
Beaches
Golf
Other Outdoor Activities
III. Entertainment
Brief intro (50 words or so)
Theater, Shows & Tours
Annual Festivals
IV. Museums, Galleries & Historic Sites
Brief intro (50 words or so)
V. Dining
Brief intro (50 words or so)
Restaurants
Local Wineries & Breweries
VI. Shopping
Brief intro (50 words or so)
VII. Weddings (If applicable)
Brief intro (50 words or so)
VIII. Spa and Spa Services (If applicable)
Brief intro (50 words or so)
IX. Accommodations
Intro describing the overall property. Then feature several unique rooms – usually 4-6.
Featured Room
Paragraph description or intro and then bulleted list of room features with link.
Featured Room
Paragraph description or intro and then bulleted list of room features with link.
Featured Room
Paragraph description or intro and then bulleted list of room features with link.
Featured Room
Paragraph description or intro and then bulleted list of room features with link.
X. Conclusion
75-word conclusion about the property, the area and why you should visit.