Netvantage doesn’t create content. Instead, they edit and optimize what’s already there.
However, in the OSR (on-site review), Netvantage sometimes recommends creating pages that don’t exist on customer sites.
If NetVantage recommends creating content for a page that doesn’t exist, you have three options to manage the creation of that content:
1. Ask the customer to write the content themselves and supply it to Q4Launch by week 3 of onboarding. Netvantage will then edit the text for SEO.
2. Suggest the customer pay for additional content creation (by Q4) during onboarding to ensure this content is up and ready to go at site launch. Netvantage will still edit/optimize. (Will do so on the live or dev site, just let NV know.)
3. Incorporate the necessary content creation into the standard marketing calendar after the launch of marketing.
If the customer elects to pay for additional content creation (or would like to know how much option No. 2 costs):
1. Make an estimate of how much text content needs to create, you can look-up a similar page on another website and get a word count.
2. Use that to make a rough estimate of cost, assuming 500 words of content costs about $250 total. Keep the numbers to ’50s, like $100, $150, $600.
Food for Thought
NetVantage does need a certain amount of copy to appear on each page they optimize in order to be effective. At least two paragraphs. More is preferable. Abbey offered these comments:
A really good example of content that I saw today was with Inn at Huntingfield Creek. The amount of content on the dev site’s home page is great for SEO. It would be extremely beneficial to get content like this for new customers. (Image below. About 430 words.)
Basically, if I only have a few sentences to work with, I can’t really add a keyword more than once. Especially if we are targeting more than 1 on a page.
