SEO Best Practices for Titles & Descriptions

Title Tags

Your title tag should: 

  • Be between 30-70 characters (including spaces).
  • Concisely describe what the page is about
  • Include the client’s name at the end
  • Follow standard capitalization rules for titles
  • Be free of spelling & grammatical errors

Examples of good title tags: 

  • Privacy Policy | Luxury Beach Rentals
  • Contact Us | Luxury Beach Rentals
  • Book Direct Special | Luxury Beach Rentals

Examples of poor title tags:

  • Privacy Policy
  • contact us – luxury beach rentals
  • Choose Our Book Direct Special for the Best Deal on Your Vacation | Luxury Beach Rentals

 

Meta Descriptions

Your meta description should:

  • Be between 130-160 characters (including spaces) 
  • Be descriptive & clear
  • Be free of spelling & grammatical errors

Examples of good meta descriptions:

For an amenities page:

  • Luxury Beach Rentals offers a range of wonderful amenities to make your Myrtle Beach getaway one to remember. View our full list of amenities here.

For a newsletter signup page:

  • Join our newsletter mailing list to receive updates and exclusive promotional offers for Luxury Beach Rentals delivered directly to your inbox.

For a web accessibility policy page:

  • Please view our web accessibility policy to learn more about Luxury Beach Rentals’ policies and procedures regarding website accessibility.

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