Here is the procedure for updating a static page.
Timeline
- Static page updates should be included in the marketing strategy calendar.
- If they are not, CC and CEM will work together on the desired deadline.
Troubleshooting
- Especially if a page was already updated in the last few months, CEMs will check things like: design/layout, site speed, whether there are issues w/ mobile, issues w/ booking engine, and images before addressing text.
- CEM and CC will review behavior in Google Analytics together since updates were last made in order to better pinpoint where the problem is occurring for more precise troubleshooting.
Procedure
After the static page has been identified:
- CEM will set up a Static Page Update Spreadsheet and fill in pertinent info.
- FIND THE TEMPLATE HERE.
- CEM will work with SEO to set keywords.
- CEM will review behavior in Analytics and meet w/ CC to set goals and objectives for the page. Bring SEO in again as needed.
- The spreadsheet must be completely filled in before content creation begins.
- CC will paste original copy and the revised copy into the spreadsheet and upload the revised content to the website.