Email Marketing

  • Blocking Referrers That Have Been Flagged By Google

    Under the “WordFence” menu item in the admin sidebar select the “Firewall” submenu option. Select the “Blocking” tab at the top of the page. Select the “Custom Pattern” option. Enter a “Referrer” with a “*” at the beginning and end (e.g. *badsite.example.com*) and a “Block Reason” (e.g. “Flagged by Google”).  Then click the “Block Visitors … Continued

  • Autoresponder and Email Automation Sequence How-To

    Step 1: Set Up Your Automation Sequence  Most of the time, your CSM will do this, but it doesn’t hurt to know how to do it yourself.   When you enter your client’s ActiveCampaign account, click on the Automation tab on the left sidebar   Click the Create Automation > Start from Scratch (first option)  Select Submits a Form > Add Start (don’t worry about selecting a specific form) for the … Continued

  • How to Create a “View in Browser” Link in an Email

    For ActiveCampaign Go the email you’d like to update Insert a text box above the logo Type “view email in your browser” Or, whatever variation you’d like to use! Highlight “view email in your browser” Click “insert a link” and type in %WEBCOPY% Send a test message to yourself Right-click on view email in your … Continued

  • Setting Up a New ActiveCampaign Account

    Note: This is a process-in-progress and will be expanded on soon, but for now this will at least provide you with a checklist of all the steps needed to create & set up a new customer’s ActiveCampaign account As part of the onboarding process with a new customer, please do the following steps between the kickoff … Continued

  • Content Email SOP for Active Campaign

    Creating a New Email Before you do anything, read the 2019 Email Marketing Style Guide and the Email Marketing SOP. These are the guidelines by which you’re meant to create your email. It’s time to create your email! Watch this handy video to watch how to read a strategy and create the email. Some Things … Continued

  • Scrubbing Email Lists Prior to ActiveCampaign Import

    While most of the emails a customer provides us are typically good – past customers, newsletter subscribers, etc., there are usually also emails that should not be included. There are several types of email addresses that we never want to include in a contact list that we upload to Mailchimp. Bad emails hurt our open … Continued

  • How to Maintain a Healthy Email Marketing Contact List

    Many small business owners like to treat their contact list size as bragging rights. Here’s one example contact list from a customer that owns a 5-room bed and breakfast. Their contact list has a larger population than three times the average town in America. But there’s a catch. On average, only 11.3% people on the … Continued