Hospitality Industry

  • What Is the California Consumer Privacy Act (CCPA) and Does It Apply To Your Customer?

    What is it? California is rolling out its own state-level version of GDPR, called the California Consumer Privacy Act (CCPA). The article linked below goes into detail on what it entails. The California Consumer Privacy Act goes into effect on January 1, 2020 If you have customers in California, especially larger ones, you should familiarize yourself … Continued

  • How to Change the Google My Business Star Rating (Hotels & B&Bs)

    Ever noticed a description about a bed and breakfast or hotel that includes a star rating (not the user-generated rating based on reviews)? Have you wondered how Google decides a property is a 2-star hotel, as opposed to a 4-star hotel? Or has a customer asked you, and your scrambling looking through the Q4Launch Knowledge … Continued

  • Q4Launch Preferred Vendors & Industry Partners

    The following is not a comprehensive list, nor are these official partnerships with any financial component (unless otherwise noted). These are just the various vendors and services that we typically recommend to our customers. Photography Jumping Rocks Photography (Company Website) Example: Sea Rock Inn Christian Gianelli Photography (Company Website) Example: The Inn at Yarmouth Port … Continued

  • What’s the Difference Between a Hotel and a Bed and Breakfast?

    In the real world, the difference between a bed and breakfast and small hotel is somewhat vague. But there are a few ways to clearly delineate the two. Does it matter? Quite a bit, actually. A bed and breakfast simply calling itself a hotel does not make it a hotel. As such, you’ll typically notice … Continued

  • How to Use OTAs as Part of Your Revenue Management Strategy

    We get a ton of questions regarding OTAs from customers. What is an OTA? An OTA, or online travel agent, is a travel website that potential guests can use to plan their trip. They specialize in the sale of travel products to customers. The variety includes: flights hotel rooms car rentals cruises activities travel packages … Continued