PPC Ads

  • Blocking Referrers That Have Been Flagged By Google

    Under the “WordFence” menu item in the admin sidebar select the “Firewall” submenu option. Select the “Blocking” tab at the top of the page. Select the “Custom Pattern” option. Enter a “Referrer” with a “*” at the beginning and end (e.g. *badsite.example.com*) and a “Block Reason” (e.g. “Flagged by Google”).  Then click the “Block Visitors … Continued

  • Microsoft Verification Requirements

    One document from the below:  A letter or notice issued or stamped by the IRS, such as CP 575, that confirms your Employer Identification Number (EIN) A copy of the organization’s Form 8871, 8872, or 990 from the IRS website A state-issued certificate of business registration or incorporation Your organization’s most recent SEC filing, including … Continued

  • How-To: Update PPC Competitive Ads Market Share Reporting

    Competitive ads reports are helpful for clients to keep track of their rivals’ spending and ad prominence.  Did they boost spend?  Are there new competitors on market also buying our keywords?  There’s lots to discover so its a valuable report. Updating this data over time provides a good picture of a rivals as well as … Continued

  • PPC On-Boarding Process for New Accts and New-to-PPC Customers 

    Hey guys!  Quick KB article here with steps to ensure PPC account builds and activation go smoothly once you have a PPC Agreement signed and in house: — send tom.burkart@q4launch.com edit / admin access to their GA so i can link the analytics with ads and create custom remarketing audiences. The top three boxes must … Continued

  • How-To: Fix Data Studio-Google Analytics Reports With Config Error, or Add New Analytics Account “Views” to a Data Studio Report

    Hey guys! I’ve been using this handy report for a while to get a sense of revenue performance by the PPC channel and it is really helpful.   I like it because you can change the dates to see any time frame vs previous period (page one of report) or versus previous year (page two … Continued

  • How to view billing invoices in Google Ads

    Login to ads.google.com in the top-right corner click the “tools and settings” wrench Under billing, click “billing settings on the next page, click “transactions” if you scroll down, you’ll see links to the full states for past months    

  • Adding the Search Console feature

    Search Console on Google Analytics should allow you to see what keywords people are using to get your site to appear in a search. If needed, follow along with the pictures at the bottom of this article. To set this up, use the followings steps: Log in to Google Analytics and click on your property … Continued

  • The Ultimate Q4Launch Guide to Reporting Results to Customers

    Reporting is a constant opportunity for continuous improvement for our team. We are constantly to maximize client insights and takeaways while minimizing time spent actually doing reporting. After all, time spent each month on reporting is less time we get to execute our strategies. With that being said, reporting at the end of or beginning … Continued

  • Google Ads 101: Initial Campaign Template

    My First Google Ads Campaign for Dummies 101 ©™ The following is a template for an initial campaign structure to use when a customer first starts running Google Ads (formerly Google AdWords).   It is meant as a simple-yet-effective starting point, from which you can easily expand or add additional campaigns and ad groups based … Continued

  • Google Ads 103: Upselling

    Effective strategies and tips for evaluating if a customer would benefit from an AdWords campaign and, if so, presenting your case to the customer. Upselling – how to explain, how to identify if it’s a good idea for a customer Counts toward your revenue managed Helps customer generate more money by being more competitive How … Continued

  • Google Ads 102: Core Settings and Best Practices

    For new accounts, and when first reviewing existing customer account you’re taking over. (Link: Process for Creating a New Adwords Account) Covers: linking to Analytics, importing goals, setting bid type, other account settings, Keyword, ad, and extension best practices. Note: Google AdWords is now called Google Ads. If you see either name in this document, it is … Continued

  • Process for Setting up a New AdWords Account

    Updated 4/18/18, using the new version of AdWords Note: Google AdWords is now called Google Ads, but all menus and settings are the same. Use Clients@ account to create the new customer account. Invite your own email as well for easy access going forward from your own login. If the customer already set it up, you … Continued