Strategy

  • Identifying Opportunities for Improvements

    Onboarding/Recently Team Transitioned Review Website: Review like you’ve never seen a site before. Homepage optimization Main Navigation optimization Pages to recommend adding: Things to Do Dining/Restaurants Contact Us Specials/Packages Amenities Destination-specific Beach: information, packing lists Ski: information, packing lists Property management On-page recommendations Homepage H1s Internal linking. Update pages with just links on the page … Continued

  • Customer Action Plan Checklist

    Goal of this protocol Covering all bases in establishing the problem, finding the culprit, and correcting the issue to solve the problem quickly and efficiently. Ultimately, the goal is to rapidly identify problems and improve customer performance before it risks hurting the relationship or leading to the customer questioning our efficacy. 1. First, establish the … Continued

  • How to Change the Google My Business Star Rating (Hotels & B&Bs)

    Ever noticed a description about a bed and breakfast or hotel that includes a star rating (not the user-generated rating based on reviews)? Have you wondered how Google decides a property is a 2-star hotel, as opposed to a 4-star hotel? Or has a customer asked you, and your scrambling looking through the Q4Launch Knowledge … Continued

  • Setting Time Parameters for IceGram Pop-Ups & Banners

    1. Access your Icegram campaign: Icegram > Campaigns > Click on your campaign   2. Click on “Display Rules” tab and click on “Schedule” option next to “When?   3. Select your dates and click on “Update”   FINISHED!

  • What’s the Difference Between a Hotel and a Bed and Breakfast?

    In the real world, the difference between a bed and breakfast and small hotel is somewhat vague. But there are a few ways to clearly delineate the two. Does it matter? Quite a bit, actually. A bed and breakfast simply calling itself a hotel does not make it a hotel. As such, you’ll typically notice … Continued

  • How to Use OTAs as Part of Your Revenue Management Strategy

    We get a ton of questions regarding OTAs from customers. What is an OTA? An OTA, or online travel agent, is a travel website that potential guests can use to plan their trip. They specialize in the sale of travel products to customers. The variety includes: flights hotel rooms car rentals cruises activities travel packages … Continued

  • SOP for Transferring a PDF Vacation Guide to the Online Version

    Following these guidelines will be especially important during the busy season. All Vacation Guide and AR updates should be planned in advance and added to the quarterly calendar as a goal. It will be easy enough for CCs and CEMs to decide while they are reviewing calendars whether to add it as a goal. CCs will … Continued

  • laptop with sunrise

    SOP FOR UPDATING STATIC PAGES

    Here is the procedure for updating a static page. Timeline Static page updates should be included in the marketing strategy calendar. If they are not, CC and CEM will work together on the desired deadline. Troubleshooting Especially if a page was already updated in the last few months, CEMs will check things like: design/layout, site … Continued

  • The Ultimate Q4Launch Guide to Reporting Results to Customers

    Reporting is a constant opportunity for continuous improvement for our team. We are constantly to maximize client insights and takeaways while minimizing time spent actually doing reporting. After all, time spent each month on reporting is less time we get to execute our strategies. With that being said, reporting at the end of or beginning … Continued

  • How to Review Q4Launch Marketing Services’ Effectiveness Using Google Analytics

    Before you can review how successful our marketing strategy is for customers, you need to understand what goals are set for each service. You can read that back on the article on creating a marketing strategy.   So, now that you have that refresher, how to go about reviewing how individual services are performing on … Continued

  • How to Do Keyword Research

    The ultimate Guide to Some of the Best Keyword Research Strategies “SEO is more about user optimization than it is about search engine optimization.” – Neil Patel “Keyword research is still important, but in a different way than has been practiced in the past.” – Search Engine Journal “Ask yourself… Is the keyword relevant to … Continued

  • Collaboration | Keyword Research Meeting SOP

    Pre-Keyword Research Meeting Please come to the meeting with your half of the keywords selected for the upcoming quarter. You can prepare these keywords directly on your Keyword Research spreadsheet, or use the following chart. Please have your keywords and reasoning ready to discuss during the meeting. Amount of Keywords/Topics to prepare for the meeting: … Continued

  • How to Make an Amazingly Brilliant Marketing Strategy for Happy Customers

    Welcome to Q4Launch!   And welcome to what has been, for those of us already here, something we all sometimes struggle to do consistently well: creating and executing effective marketing strategies on behalf of our customers. Why Our CEM Job Matters at Q4Launch Customers go into business with Q4Launch so that our team can effectively … Continued