What is it? California is rolling out its own state-level version of GDPR, called the California Consumer Privacy Act (CCPA). The article linked below goes into detail on what it entails. The California Consumer Privacy Act goes into effect on January 1, 2020 If you have customers in California, especially larger ones, you should familiarize yourself … Continued
Launching a website is our most critical process at Q4Launch If something goes wrong during launch then we missed a step or didn’t do enough to prep for success. Even if the failure was out of our control but the customer is upset with us, then we likely didn’t provide enough support and communication during … Continued
If a customer does not have a website hosted with us but is sold our blog or vacation guide – we host that subdomain, and have the customer point an A record to our server to make our site live (show up). an A record (one of many DNS record types) sends web traffic from … Continued
Q4Flash is a stand-alone product offered by Q4Launch that allows customers to quickly discount and sell inventory during a short duration to prompt impulse buying. Current fee: No setup fee, 20% commission on gross sales, Stripe fee comes out of our commission. There is a $500 cancellation fee to compensate for our work IF the … Continued
The Issue: Recently we have been experiencing an issue with our advanced search bar not showing advanced search options on the home page. The Solution: If your client is experiencing this issue please follow the steps below: In the dashboard: click on the Q4 Vacation Rental Settings Go to Advanced Search settings under the … Continued
The goal of the Q4 SEO strategy is to help our clients’ websites achieve the highest possible organic rankings and provide the best user experience to ultimately drive bookings. The Q4 SEO strategy involves two main processes: Onboarding (the same for all new clients, regardless of package level) Ongoing Work (differs based on the client’s package … Continued
Currently, our SEO team has a plan to continue monitoring and addressing broken links for all marketing clients each month through WebCEO. This is part of our ongoing SEO work. Other customers can use free broken link checking tools provided online. All CSMs should have access to their clients’ Google Search Console accounts where broken … Continued
The Content Strategy Call takes place with a new client during onboarding. It’s lead by the CSM and Content Creator assigned to the account. Its purpose is to explain to a new client the connection between content creation and SEO and provide a clear timeline of what we’ll be doing in terms of content. Deliverables … Continued
Below are some tips regarding how to successfully deliver a Marketing Strategy Calendar to a client. Please add anything you see fit! General Tips Prior to the call, review the calendar and make note of any questions you have for the customer regarding a specific keyword topic, event, etc. Ask these questions during the call. … Continued
When we onboard a new customer we are making a lasting first impression of our level of customer service as well as our expertise on websites and marketing strategies. Projecting confidence while ensuring the customer feels heard makes all the difference when building this new relationship. Since we have 30-45 days to onboard a new … Continued