How to Set Up a Re-engagement Campaign Automation in Active Campaign

Re-engagement campaigns are a great way to win back lost subscribers. A re-engagement campaign is a sequence of emails sent to inactive subscribers. The goal of a re-engagement email is to get people to interact with your emails.   It is recommended that you read this article before you begin to better understand what our goal is … Continued

Q4 Front End Dev Onboarding

DOCUMENTATION Here you will find documents and links needed to help get you set up and started as a Q4 Front End Developer…section titles link to appropriate resource or tool. Q4Launch Website Onboarding Process This document outlines the Q4 Website Onboarding process Q4 Framework Breakdown – Variables This document breakdowns the _variables.scss file and explains what … Continued

Best Practices for Onboarding LiveRez Customers

Kelly and I met with a LiveRez representative yesterday to solve the eCommerce tracking issues we’ve been experiencing with customers utilizing their website platform. Below, you’ll find items we should have on hand to ask in the initial onboarding. Gaining Access to a Partner’s Account: Ask your customer to add Q4Launch employees by using this … Continued

Pulling Contact Lists From Booking Engines & Property Management Systems

Below, you’ll find the exact procedures for pulling contact lists for customers. This is especially helpful for better retargeting past guests with email marketing and/or Google Ads, as well as taking a step out of the onboarding process for customers. As a reminder, the list must be scrubbed by following the steps in this Knowledge … Continued

Setting Up NEW VR Hub

Thoroughly understand list of amenities customer want and wants to highlight.   Organization Setup *Chris to do this then add CS/MM/CSM as users Company Name: (Customer Name) Company GUID: Company=q4l Customer (no vowels) = bkbch Kickoff Date = 031921 Company Moniker: q + (3 letter company initials)   Click Submit Once brought back to company … Continued

Owner Acquisition Onboarding Process

Initial Setup, Prior to Kickoff Call There are two tiers of our owner acquisition service. Review agreement to see if your client is Tier 1 or Tier 2. This will determine the deliverables we need to provide, see . CSM uploads the Owner Acquisition Agreement PDF to the “Agreements” folder in the Customer Folder on … Continued

Time Tracking – Customer Requests & Website Edits

When you receive a request – regardless of whether it is from the support phone line, the support email or the website edits sheet – you will need to track your time. (If you learn best/prefer watching a video, click this link.) Follow the steps below to best track your time: 1. Go to Jira … Continued

How to Find Top Conversion Paths in Google Analytics

The below video shows you how to find your customer’s Top Conversion Paths within their Google Analytics Account. This is important to know because it allows us to educate our customers on the value of a holistic marketing approach and show the value that each of our marketing efforts (i.e. PPC, Organic Search, Email, etc) … Continued

SEO Best Practices for Titles & Descriptions

Title Tags Your title tag should:  Be between 30-70 characters (including spaces). Concisely describe what the page is about Include the client’s name at the end Follow standard capitalization rules for titles Be free of spelling & grammatical errors Examples of good title tags:  Privacy Policy | Luxury Beach Rentals Contact Us | Luxury Beach … Continued