Automated Policy Page Generation

The Q4 Framework automatically generates and publishes privacy and accessibility pages when activated on new sites. To complete the page setup, login to the site and go to Appearance → Customize → Q4 Future Proof™️ Features → Q4 Policy Page Generation, fill out the fields for the customer information, and press the “Publish” button at … Continued

Blog Approval Process

Workflow  Content Creator drafts blog in a Word document.  Content Creator highlights the keyword, headings, LSIs, and other strategy practices to indicate that those elements can’t be changed.  Content Creator shares the blog with the CSM.  CSM sends the blog to the client within 1 day of receiving it.  CSM adds this copy (outlined below) to … Continued

Identifying Opportunities for Improvements

Onboarding/Recently Team Transitioned Review Website: Review like you’ve never seen a site before. Homepage optimization Main Navigation optimization Pages to recommend adding: Things to Do Dining/Restaurants Contact Us Specials/Packages Amenities Destination-specific Beach: information, packing lists Ski: information, packing lists Property management On-page recommendations Homepage H1s Internal linking. Update pages with just links on the page … Continued

Creating an admin user through MySQL

Steps to create an admin user account without access to a site: Login to the cPanel server for the type of site you need to add a user for, e.g. B&B/HiL, VR, for Demo. If adding a user to a site on the B&B/HiL or VR servers select the site account from the drop down … Continued

Creating Form in Active Campaign

  Log in to customers Active Campaign (AC) account – list of all AC accounts On the lefthand site go to Site -> Forms -> Create a form name the form (vacation guide, wedding guide, vacation itinerary, newsletter, etc.) and select action from the dropdown: Add to list – select the type of contacts list … Continued

Security headers for .htaccess file

General # BEGIN SECURITY HEADERS Header always set Expect-CT “max-age=7776000, enforce” Header always set Referrer-Policy: “no-referrer-when-downgrade” Header always set X-Frame-Options: “SAMEORIGIN” Header always set Permissions-Policy: “” # END SECURITY HEADERS Full # BEGIN SECURITY HEADERS Header always set Strict-Transport-Security: “max-age=31536000” env=HTTPS Header always set Content-Security-Policy “upgrade-insecure-requests” Header always set X-Content-Type-Options “nosniff” Header always set X-XSS-Protection … Continued

Customer Payment Form Processes | PCI Compliance

To ensure Q4Launch is compliant with our security standards in storing customer billing information, new processes are going into effect on how we are internally sharing and storing payment information (Example: ACH and credit card forms). Basics of PCI Compliance: https://www.pcicomplianceguide.org/faq/#1 Q4Launch Processes New Logo/New Customer Onboarding Upon receiving a verbal from a potential new … Continued

Best Practices for H1s & Internal Linking

Determining an H1: Ensure it pertains to the customer’s location and their business, as opposed to including the customer’s branded name. Example: North Lake Tahoe Vacation Rentals (Tahoe Moon) Example: Luxury Nashville Vacation Rentals (Playlist Properties) Example: The Best Big Sky Lodging (The Wilson Hotel). Reference the targetted keywords in WebCEO Navigate to the customer project … Continued

How-To: Update PPC Competitive Ads Market Share Reporting

Competitive ads reports are helpful for clients to keep track of their rivals’ spending and ad prominence.  Did they boost spend?  Are there new competitors on market also buying our keywords?  There’s lots to discover so its a valuable report. Updating this data over time provides a good picture of a rivals as well as … Continued

How to Create the Vacation Guide Automation Sequence in Navis

Please note that we cannot create the Vacation Guide automation sequence and Auto-Responders (ARs) in Navis if the customer does not have Marketing Suite as part of their Navis account and/or does not have an existing email template in Navis that can be used to create the ARs. Request the following from the customer: Please … Continued