The speed by which a page loads is very important in SEO. It doesn’t matter how beautiful your design, how well-written your content; you risk losing people that lose patience if the site doesn’t load as quickly as they’re expecting. To do test the speed by which the homepage of your customer loads, we use: gtmetrix.com … Continued
In the real world, the difference between a bed and breakfast and small hotel is somewhat vague. But there are a few ways to clearly delineate the two. Does it matter? Quite a bit, actually. A bed and breakfast simply calling itself a hotel does not make it a hotel. As such, you’ll typically notice … Continued
We get a ton of questions regarding OTAs from customers. What is an OTA? An OTA, or online travel agent, is a travel website that potential guests can use to plan their trip. They specialize in the sale of travel products to customers. The variety includes: flights hotel rooms car rentals cruises activities travel packages … Continued
API access allows our Vacation Rental customers to display their properties on the sites we build. What is an API? API is an acronym for Application Programming Interface. It is a software intermediary that allows two applications to talk to each other. In our case, this is the communication between a property management system (Streamline, … Continued
Following these guidelines will be especially important during the busy season. All Vacation Guide and AR updates should be planned in advance and added to the quarterly calendar as a goal. It will be easy enough for CCs and CEMs to decide while they are reviewing calendars whether to add it as a goal. CCs will … Continued
Understanding StrUctured Data Structured data is content input into a specific format (a schema), written in such a way that search engines understand it — defined by Schema.org. Search engines work hard to understand the content of a page. Major search engines (Google, Microsoft, Yahoo and Yandex) use structured data found on the web to … Continued
The Function of Complaining, Responses, & How to Break the Habit Complaining Defined: Complaining is NOT bringing attention to a problem. It has a “how dare you” quality to it, takes things personally. It is an end unto itself and does not seek a solution. A Constructive Alternative: Start with “You may not be aware of [problem]”, … Continued
Here is the procedure for updating a static page. Timeline Static page updates should be included in the marketing strategy calendar. If they are not, CC and CEM will work together on the desired deadline. Troubleshooting Especially if a page was already updated in the last few months, CEMs will check things like: design/layout, site … Continued
Reporting is a constant opportunity for continuous improvement for our team. We are constantly to maximize client insights and takeaways while minimizing time spent actually doing reporting. After all, time spent each month on reporting is less time we get to execute our strategies. With that being said, reporting at the end of or beginning … Continued
Overview The following is a framework for how we can/will respond to emergency situations for our clients. Content and CEM team members will collaborate on the appropriate plan for their individual clients. CEMs will contact the clients regarding our SOP to customize and approve a plan based on their needs. Some clients will have their … Continued