For a customer who will not / cannot launch website that’s being designed by another provider If blog content cannot be posted, we store it as Google Drive Docs and let them know that we’ll add billable hours for updating and posting blogs once the site launches Content Creators will create an estimate for time … Continued
For customers who will not give approval to launch Q4 website: We publish a Q4-designed site 30 days after the scheduled launch date, providing all of the pertinent pieces of the puzzle are in place. This policy is included in all contracts implemented as of September 1, 2018
For customers who fall behind on content approval (blogs, email, social content) Create content and notify client that it’s ready for approval. Publish within 48 hours if we don’t hear back, regardless of response from customers Be sure to notify customers of this policy as close to the start of marketing at possible
Once we receive notification that a customer has stopped or missed a payment, We: Stop work (blogs, emails, Facebook, dev, etc.) until payment is received. While we wait for payment to resume, team members will use allotted time to work ahead on other projects. This will help create time on the back end to resume … Continued
The goal of revenue management is selling: The right product to the right person at the right price at the right time. Advertising on Facebook is unique in that you can target specific people with your ad. So if you know the right person, you can more easily control when they see your right product … Continued
There are two settings in Yoast that, by default, are not set to what we want. These settings create excess “junk” pages and tells Google to index them via the sitemap, which can harm the site’s overall rankings. Fixing the settings is extremely simple, takes approximately 30 seconds per customer from start-to-finish, and should be done … Continued
Click Settings at the top of your page. Click Page Roles in the left column. Find “Assign a New Page Role” and Type your email address of name in the box: In the dropdown menu, change Editor to Admin Click Add and enter your password to confirm.
Revenue Management Training Part 1 Revenue Management Training part 2
My First Google Ads Campaign for Dummies 101 ©™ The following is a template for an initial campaign structure to use when a customer first starts running Google Ads (formerly Google AdWords). It is meant as a simple-yet-effective starting point, from which you can easily expand or add additional campaigns and ad groups based … Continued
TruPlace linking is a big deal for a customer that wishes to show off just how wonderful their homes are both inside and out! Below, follow this step-by-step guide to implementing by PMS. For Streamline Customers on this PMS: Tahoe Moon Properties & Durango Vacation Rentals You will not include the links to TruPlace on … Continued